Founder/CEO Jennifer Kelton Looks Back on 6 Years of Success With BadOnlineDates.com While Looking Ahead to Her Latest Venture, DressForTheDate.com
LOS ANGELES, CA (October 2, 2013) – The website that pioneered the social sharing of bad dating experiences and advice, BadOnlineDates.com, celebrates it’s 6th year anniversary on October 18, 2013.
Jennifer Kelton founded the site in 2006 to provide a transparent, humorous, and informative online source of encouragement and advice for people who have experienced bad dates. At a time when social media was very new and online dating was a stigma, BOD successfully tapped into the dating space and allowed people to connect in a positive and supportive way based on their shared dating experiences. 6 years later, BOD continues to be an innovative online community that helps daters navigate the tragi-comedy of dates gone wrong.
The success of BOD has spawned a new business venture for Jennifer Kelton. Over the 6-year span that BOD has been on the web, Kelton realized a commonality among the community’s daters; they either do not know how to dress appropriately for dating, or they have gone on a date with someone who did not dress their best. This made the proverbial light bulb go off in Jennifer’s head. With her strong background in fashion, Jennifer Kelton set out in early 2013 to create a service for daters that helps them with their date outfit choices. In April 2013, Dress For The Date (dressforthedate.com) was born.
DressForTheDate.com is a groundbreaking new dating fashion service that offers online or in-person advice on creating perfect outfits and/or wardrobes to fit any dater’s lifestyle and budget. Most dating coaches will agree that the single most important factor influencing the first impression on a date is how you look; specifically, what you are wearing and how you are wearing it. Therefore, in an effort to help daters feel and act confident on dates, DressForTheDate.com helps men and women utilize their current wardrobe and budget to look their very best for that oh-so-important date.
Dress For The Date is not your stereotypical styling service. Dress For The Date Stylists are not out to change their clients’ style or give them a major makeover, instead they want their clients (both men and women) to find the best way to express themselves via personal style. DFTD Stylists are experts at working with a client’s existing wardrobe and/or shopping at stores within their budgets (even thrift stores!) DFTD services start as low as $20 and offers virtual consultations using Skype, Google Hangouts, or FaceTime. DFTD caters to clients that are all shapes, sizes, and every type of lifestyle and stage of life — Plus size, newly single, divorcees, recent weight loss, post-college-life daters, gay/lesbian, shopping-haters, shopping-lovers, widow/widower, high-end and budget-conscious. Essentially, if you’re in the dating world, DressForTheDate.com is the go-to resource for putting your best foot (and outfit) forward.
As the online dating space continues to flourish, so does the need for communities and services like the ones Kelton has created.
“Six years later I can say that I’m just as passionate about helping people find love, and now with Dress for the Date I can also help people put their best fashion foot forward.”
BadOnlineDates.com and DressForTheDate.com both solve a very real need in the dating world and Kelton is excited to see what the next 6 years have in store for her and her businesses.
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