- by Jennifer on September 30th, 2010
By Jack Elliot
They are everywhere. They come in hordes reeking of too much cologne. They plague the air with bad breath and conversation. Their egos barely fit through wide and spacious doorways. They repeatedly offer to buy you drinks after you say no. They try to dance with you after you say no. They ask for your cell phone number after you say no. They drunk dial you (which is why you say no to their previous question). They are drunken men.
- by Jennifer on September 28th, 2010
Study: Victoria’s Secret Bags Have Sexy Side Effect
By Paul Kix
(Sept. 23) — Transporting thongs and push-up bras isn’t the only purpose for a Victoria’s Secret shopping bag. Some women turn theirs into a purse. Others store their lunch in them. And now new research hints at a universal rationale for the bags’ second lives as accessories. Women feel sexy simply holding it.
The study, to be published in December, is the work of Deborah Roedder John, a professor of marketing at the University of Minnesota’s Carlson School of Management. In one of four experiments, John and a colleague approached 85 women in a mall, asked them to fill out a survey — embedded in which were questions about their self-perception — then gave the women one of two shopping bags to walk around with for an hour. One of the bags was from Victoria’s Secret. The women in that group reported to the researchers that they felt more sensual and glamorous simply for the carrying.
Women walk past a Victoria’s Secret store on Lexington Avenue in New York.
Brands can influence people in other ways as well. The study also notes the curious case of some M.B.A. students asked to take notes for six weeks using a pen embossed with the MIT logo. Those who did reported feeling smarter at the end of the term. “Many people are surprisingly receptive to brands,” John tells AOL News.
Many, but not all, it turns out. The literature in which John bases her own study shows that the world is divided into two kinds of people, who, despite such a grand distinction, are labeled with small and opaque terms.
Specifically, people are either “entity theorists” or “incremental theorists.” Entity theorists believe no action of their own can change who they are. They know their failings and their limitations. Incremental theorists see no limits to what they might accomplish, see no end to how they might improve themselves.
For a long time, these terms have been used in psychology, as a way to explain why, say, some kids succeed in school and others fail. John became aware of the terms as she herself tried to understand her own children’s educational successes and failures. She thought maybe they could apply to marketing.
It turns out that entity theorists — the ones aware of their own limits — are also the ones most susceptible to feeling sexier carrying a Victoria’s Secret shopping bag or smarter holding an MIT pen. And yet that seems antithetical to their worldview, no? After all, if they’re bound by their limitations, why should these people believe anything can influence them? Well, although they’ve given up on what they alone can achieve, they haven’t given up on what an outside agent — say, a multinational corporation selling sexiness — can bring to them.
In other words, entity theorists believe their attitudes can change as long as they’re not the ones doing it. “They need a crutch,” John explains.
John believes that in spite of the taxonomy’s rigidity, most people are probably a mixture of entity and incremental theorists. She envisions a future for advertising that slices itself into ever finer niches to appeal to our disparate mind-sets. For the incrementalists, maybe Victoria’s Secret pushes makeup kits, so that a woman is in charge of how beautiful she becomes. For the entity theorists, well, there are those racy TV ads, which we know have a way of transferring their mojo to a plain paper bag.
- by Jennifer on September 27th, 2010
Bad Company – Can’t Get Enough
- by Jennifer on September 24th, 2010
In Case of Emergency, Please Remove Your Bra
The Emergency Bra is a protective garment that transforms into two respiratory face masks in case of an emergency.
Caught in a disaster? You’d better hope you’re wearing the Emergency Bra. Simply unsnap the bright red bra, separate the cups, and slip it over your head — one cup for you, and one for your friend.
Dr. Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95.
- by Jennifer on September 23rd, 2010
By Jack Elliot
It’s all well and good to go out, have a few drinks, let loose, and have a great time. But, as you are probably well aware, there is such a thing as one (or two or three or twelve) too many- that point where your happy-go-lucky buzz turns into a hard-to-remember fuzz. We’ve all been “there” (with there most aptly referring to “college”) . But hopefully, by your early to mid-twenties you’ve been able to, for the most part, quench your desire to “pound,” “slake,” and “demolish,” liquor- and are instead able to just enjoy a couple drinks and bask in that happy-go-lucky, conversation flowing, buzz. But every now and then, you’ll still come across someone whose desire to pound, slake, and demolish still seems to remain, shall we say, insatiable. Although the male gender is chalk full of this type, for now let’s just focus on females.
- by Jennifer on September 22nd, 2010
(Insert the sound of crackling old radio here.) You never know what will be spawned from just one simple question. And that’s exactly what evolved from Two Women, Two Cities, One Question. We have decided to do a follow-up, a highlight reel of sorts, from our freshly sharpened pencil and Lois Lane style reporting on dating and mating straight from the street. It is here where we will highlight some of the conversations spawned. Click here to read more…
- by Jennifer on September 21st, 2010
How to Date a Stalker
By guest blogger Disasteronheels.com
I recently went on a blissfully romantic date with a stalker that reminded me once again just how lucky I am. I mean, people always say, “Maybe you’ve already met Mr. Right and you don’t even know it.” Turns out, they were right! Sometimes the truth is hiding in plain sight– other times it’s curled up in the fetal position underneath your cubicle. Whatever the case, just because I’ve found love doesn’t mean I’m not looking out for my fellow Disasters. I hope each and every one of you finds someone whose love for you knows no legal bounds. And when you do, remember these 5 tips for a successful first date:
- by Jennifer on September 20th, 2010
KC & The Sunshine Band – That’s the Way (I Like It)